News for 'Amazon for Coke Zero'

Britannia bites digital pie to push cookie

Britannia bites digital pie to push cookie

Rediff.com28 Nov 2014

Britannia Industries, the bakery and dairy major, has tied up with e-tailer Amazon India for a pilot launch of Good Day Chunkies, a new chocolate chip cookie, for 15 days. The offer is currently on and closes on December 5, after which the product goes to offline (normal retail) stores.

4 brands that hit Rs 100-crore mark in record time

4 brands that hit Rs 100-crore mark in record time

Rediff.com18 Jul 2016

Bubbly is the latest in a string of brands that are touching the three-digit mark quickly.